Your website the way search engines like Google see it - this way, you can improve your ranking and relevance for your target keywords. The good news is that there are several search engine optimization (SEO) tools out there - some free, some paid - that can help you view Plus, there's still some secrecy behind how Google evaluates websites and determines which sites appear - and how they appear - on the search engine results page (SERPs) for different queries. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned.
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